Consolidating Content to a Central Location

One of the first steps in Advantive’s implementation was migrating existing marketing content into Seismic Content(Opens in a new tab). 

Instead of content in various folders scattered across the organization, all sales content lives in a single platform. Matt explained the impact of this consolidation, saying, “Seismic Content has created easy searchability and reduced the amount of lag for all of our end users.” 

Centralizing Advantive’s content has also taken lots of pressure off of Matt. Initially, as the sole enablement role at Advantive, Matt was constantly inundated with sales reps looking for a specific asset. He shared how “sales reps only had one person to go to. If I was out on PTO or in a meeting, they couldn’t get an answer until later in the day.” Seismic Content removed this bottleneck, allowing for greater efficiency in the sales process. 

Matt and his teammates enjoy using Seismic’s LiveSend(Opens in a new tab) — which is a way to see when prospects engage with the content. “Utilizing Seismic’s LiveSend feature has given us a whole other way for prospects to communicate with us. And it helps us engage better by multi-threading deals. It’s a whole new level of sales excellence for our reps.” 

Building Time-Stamped Learning Paths

Bringing on new employees is always a large undertaking. It’s even more challenging to train Sales reps who are used to their prior company’s workflows, terminology, and guidelines into a new methodology for the same product. 

Seismic Learning(Opens in a new tab) has been instrumental in reducing the human energy required to align employees to Advantive’s processes. The Advantive team has already built three unique Seismic Learning paths.  

“Anytime a newly acquired employee or any of our new hires start on the Sales team, they can log in to Seismic and find all the necessary materials. They have all the resources at their fingertips,” Matt told us. 

Matt also highlighted the functionality that allows him to break training content up and release it to new employees based on timing. He said, “With Seismic Learning, we can add intentional pauses and gaps within the learning paths. When a newly acquired employee comes on, they are set up with the resources they need at the appropriate time in their acquisition timeline.”