About

Join this session to learn the secrets from a true enablement master, Sam Buitendag at Aerogen. In just 3 years, Sam stood up the enablement and commercial excellence function from scratch and rapidly transformed Aerogen’s go-to-market strategy, using her tried-and-true formula for driving behavior change. You’ll hear about how she’s been leveraging Seismic for Meetings and Seismic Programs to create strategic focus for sellers and marketers alike – and leave armed with her powerful insights to drive behavior change at your business.